This weekend, Soulja Boy dropped a limited-edition EP that's all about swag—and, to that end, fittingly named it after LVMH Chairman and CEO Bernard Arnault. Yup. Who knew that a rich French guy in a suit would inspire a rap album?

The 10-track EP includes a track called Louis Vuitton. Its lyrics go, more or less, like this: "Louis Louis, all she keeps saying is Louis Vuitton, Louis Vuitton, Louis Vuitton. Louis Louis, all she keeps saying is Louis Louis Louis, all she keeps saying is Louis Vuitton Louis Vuitton. I came out the water, LV shades on, swagging cross the border..."

No, we did not just make those lyrics up.
· Soulja Boy Bernard Arnault EP (Limited Edition) [DatPiff]